2022 AA Awards: The projects behind the prizes

McCullough took home over a dozen awards at this year’s Addys. Take a closer look at the creative leaps that elevated our clients in the past 12 months.

Every year, the American Advertising Federation® Awards serve as a moment of celebration at McCullough—the sort of day we mark on the calendar well ahead of time and await with eager anticipation.

 

It’s a great chance to spend time with other area creatives and a much-needed injection of fun to break up the drudgery of winter. This year was no exception: The 2022-23 Addys brought us slicked hair, poodle skirts, and the unmistakable smell of leather jackets as we reveled in the "GreAAAse" theme.

 

On a more serious note, the Addys present us an annual opportunity to reflect on some of the best work we’ve done over the past year. It’s a chance to look back on the risks we took, the ideas we executed, and the value we brought to our amazing clients.

 

With that in mind, here is a glimpse at our projects that garnered awards from the AAF.

GOLD ADDY/ TOP THREE/ BEST OF SHOW

Digital Creative Technology/Augmented Reality

IBC Technology — AR Direct Mailer

John Deere Construction and Forestry

 

GOLD ADDY/JUDGE'S CHOICE

Magazine Advertising/Spread, Multiple Page or Insert

Turn to John Deere insert

For John Deere Construction and Forestry

 

GOLD ADDY

Collateral Material/Publication Design/Editorial Spread or Feature

Grit & Grind Feature Spread

For John Deere Construction and Forestry

GOLD ADDY

Direct Marketing/Direct Mail

644 X-Tier Loader Mailer

For John Deere Construction and Forestry

 

 

SILVER ADDY

Integrated Campaigns

Love Our Water Campaign

For Iowa City, Coralville, and North Liberty

SILVER ADDY

Logo Design

Cougar Logo

For Northeast Iowa Community College

SILVER ADDY

Direct Marketing/Direct Mail

904 P-Tier Aggregate Loader Mailer

For John Deere Construction and Forestry

 

SILVER ADDY

Collateral Material/Publication Design/Editorial Spread or Feature

"Shining Bright" Feature Spread

For John Deere Construction and Forestry

SILVER ADDY

Sales Promotion/Audio Visual Sales Presentation

Leap Ambitions Video

For Deere & Company