2022 AA Awards: The projects behind the prizes
McCullough took home over a dozen awards at this year’s Addys. Take a closer look at the creative leaps that elevated our clients in the past 12 months.
Every year, the American Advertising Federation® Awards serve as a moment of celebration at McCullough—the sort of day we mark on the calendar well ahead of time and await with eager anticipation.
It’s a great chance to spend time with other area creatives and a much-needed injection of fun to break up the drudgery of winter. This year was no exception: The 2022-23 Addys brought us slicked hair, poodle skirts, and the unmistakable smell of leather jackets as we reveled in the "GreAAAse" theme.
On a more serious note, the Addys present us an annual opportunity to reflect on some of the best work we’ve done over the past year. It’s a chance to look back on the risks we took, the ideas we executed, and the value we brought to our amazing clients.
With that in mind, here is a glimpse at our projects that garnered awards from the AAF.
GOLD ADDY/ TOP THREE/ BEST OF SHOW
Digital Creative Technology/Augmented Reality
IBC Technology — AR Direct Mailer
John Deere Construction and Forestry
GOLD ADDY/JUDGE'S CHOICE
Magazine Advertising/Spread, Multiple Page or Insert
Turn to John Deere insert
For John Deere Construction and Forestry
SILVER ADDY
Direct Marketing/Direct Mail
904 P-Tier Aggregate Loader Mailer
For John Deere Construction and Forestry
SILVER ADDY
Sales Promotion/Audio Visual Sales Presentation
Leap Ambitions Video
For Deere & Company