Building a Brand From the Ground Up
Rooted in relationships
After working with us through numerous other seed companies, our client knew who to call when he decided to found his own startup. The new company needed to be nimble—customer focused and with technology at the forefront, and its entire brand had to reflect that. Starting by naming the company, we’ve helped build nearly every aspect of the Axis Seed brand and subsequent sub-brands. Now, it continues to thrive along with the company’s ever-growing dealer network of Independent Regional Companies.
Our partnership includes:
– Yearly strategic-planning meetings
– Messaging built on business goals
– Unified corporate brand and independent dealer network
– Comprehensive marketing packages and customized plans for each dealer
A number of animated videos communicate the brand’s offerings and encourage growers to think of their farms like factories, where high-quality inputs lead to better ROIs.
While there is a standard library of marketing materials available to dealers, we also create custom projects that deliver on their unique needs while staying within the brand standards—such as this Bigger Yields trailer wrap.
Premium products require flawless presentation, which is why an attractive, informative, and compelling seed guide is a yearly priority for Axis Seed.
Various Sales Collateral
Creating consistency, a series of branded messaging is implemented across ads, direct mail, and radio assets for various times of the season and during the subsequent sales cycle.