WE ARE AN EXTENSION OF

YOUR MARKETING DEPARTMENT

MARKETING SERVICES|DISPLAYS & EXHIBITS

You’re busy. We’re ready.

It’s like the marketing department gets no love anymore. Tightened budgets. Shortened staffs. Increased workloads. Ring a bell? Then it’s time to ring ours. Working as an extension of your marketing department, we put our extensive creative capabilities to work—so you can work less. Making our clients’ jobs easier is what we’ve been doing for nearly 40 years.

 

Whether it’s building your brand from the ground up and functioning as your complete marketing department or working with your established brand and in-house team to add capacity, our job is to make you look good.

 

Read on to learn how.

A PROVEN PROCESS, CATERED TO EACH CLIENT

1
DISCOVERY
2
EXPLORATION
3
STRATEGY
4
CREATION
5
EVALUATION
1
DISCOVERY
We start with a deep dive into your company, its market, competitors, and what needs to be accomplished. It’s not just the facts and stats that matter, but also the subtle characteristics that shape your culture and make you truly unique.
2
EXPLORATION
Our cross-disciplinary team assesses all the information gathered and performs additional research to guide our recommendations. We also clarify the most meaningful goals and ROI-driven approaches to achieving them.
3
STRATEGY
Collaborating with your team, we work to tie all efforts to your business goals and accompanying KPIs. After determining the most compelling solutions, we develop timelines for implementation.
4
CREATION
With the plan approved, we get to work creating and implementing the various promotional materials and marketing tactics that tell your story, enhance your brand, and move your organization forward.
5
EVALUATION
Looking back at the first four steps with you, we determine what efforts have been the most beneficial, what to adjust, and the next course of action to maximize your ROI.

“Creativity and originality. Fun and enthusiasm. These are the required ingredients to hook someone into seeing or hearing your message. No one delivers it better than McCullough Creative.”
Susan Hendricks, Director, Carnegie-Stout Public Library
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“We’ve partnered with McCullough for several years on branding, creative production, and advertising goals. In addition to bringing energy and expertise to our marketing, we can literally see the impact and ROI of their work in our sales numbers.”
Robbie Lange, Owner, 1Up USA
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“We originally approached McCullough Creative to help create and launch our new brand of products. After taking the time to understand who we are, they crafted a brand identity that speaks perfectly to our target markets and have helped us implement a sustained marketing effort to help grow our business.”
Mark Bassal, President, ALUR
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