John Deere
John Deere Pavilion
The John Deere Pavilion has long been the flagship destination for one of the world’s largest and most iconic brands. As the company repositioned itself as a leader in the tech space, it wanted to elevate the visitor experience at the Pavilion. The goal was to transform it into a dynamic hub that tells the company’s unique story and inspires both customers and recruits eager to impact the world.
Understanding the brand and its customers, celebrating its values, and immersing visitors in its cutting-edge technology, the refreshed space captures the hearts and minds of visitors of all ages. It spotlights not only the company’s advanced solutions but the human impact behind them, showing how innovation improves lives. The result is a powerful statement: John Deere leads in innovation while keeping people at the heart of it all.
SERVICES:
– Project Management
– Concept
– Interpretive Planning
– Elevation Drawings
– 3D Renderings
– Illustration
– Copywriting
– UX Design
– Experiential Design
– Video/Animation
– Interactive Development
– Projection Mapping
– Graphic Production
– Fabrication and Installation
SHARING COMMON THREADS
A hat speaks volumes. Worn, torn, and stained with sweat, each one tells a story. What better way to connect an iconic brand with its loyal enthusiasts than by showing that John Deere is more than a product — it’s an identity. This display features the hats of real customers, paired with an interactive touchscreen, photos, and videos revealing how their lives and John Deere’s mission are tightly woven together.
ILLUSTRATING REAL IMPACTS
How does cutting-edge innovation touch lives and livelihoods? This interactive display answers that question. We created four personas, allowing us to tell the story of how John Deere supplies the food, fuel, fiber, and infrastructure essential to humanity. By inviting visitors to touch the wall and activate these graphics, we show that everyone has a hand in putting these critical processes into motion.
COMPANY PILLARS
An organization is only as strong as the values it upholds. Highlighting what John Deere stands for and lives by, we made the company’s core beliefs larger than life and placed humanity at the center of it all. As a result, visitors learn what these values are and how they touch lives around the world.
IMMERSIVE STORYTELLING
Through a blend of bold visuals and compelling brand storytelling, the John Deere experience is brought to life throughout the Pavilion space. Lenticular video displays, interactive kiosks, and striking wall graphics inspire awe and instill a new sense of appreciation for the impact of Deere. Altogether, these elements give visitors a lasting connection with the company that’s rekindled every time they encounter the brand.