Corteva Agriscience
Campus Tour Experience
FORGING A BOLD NEW LEGACY
Corteva Agriscience was born from the powerful merger of two industry leaders, DuPont Pioneer and Dow AgroSciences, combining decades of expertise and a legacy of innovation to create a bold new brand. With the goal of introducing visitors to its groundbreaking work, Corteva sought to transform its tour experience into a dynamic journey—one that highlights the strength of its past while showcasing the company’s forward-thinking vision for the future.
This tour needed to go beyond just facts and figures; it had to offer a deep, engaging experience that resonated with diverse audiences, helping them understand Corteva’s impact on global agriculture and its commitment to sustainability, technology, and human progress. McCullough Creative rose to the challenge, designing a tailored, flexible experience that incorporates multiple facilities and speaks to each visitor’s interests, leaving them with a lasting understanding of how Corteva is sowing the seeds of tomorrow’s breakthroughs. The experience also underscores the who behind each building on campus, showcasing the unique areas of expertise needed to fulfill the organization’s broader mission.
SERVICES:
– Project Management
– Interpretive Planning
– Journey Mapping
– Content Development
– Experiential Design
– UI/UX Design
– Illustration
– 3D Rendering
– Video Production/Editing
– Animation
– Interactive Development
– Programming
– Elevation Drawings
– Furniture Recommendations
– Graphic Production
– Fabrication
– Installation
SETTING THE TONE
The main lobby area offers visitors a compelling introduction to Corteva Agriscience, blending a forward-thinking, modern design with a deep connection to the earth and its resources. The space highlights the company’s cutting-edge approach while grounding visitors in its agricultural roots, setting the stage for the entirety of the experience. It immediately establishes a sense of innovation, sustainability, and purpose, inviting guests to explore how Corteva addresses today’s challenges and shapes the future of farming.
SCIENCE MEETS HUMANITY
The Corteva Progress Center offers visitors an inspiring glimpse into how science and humanity intersect. By combining customer personas, digital storytelling, and easily digestible reading panels, the campus updates bring to life the company’s innovations, its processes, the individuals who make it possible, and the people they impact. The progress center not only showcases Corteva’s work but also illuminates the meaningful change it drives, fostering a deep connection between visitors and the company’s mission.
LEVERAGING DIGITIAL DISCOVERY
An interactive digital experience begins with a dynamic global map showcasing Corteva’s worldwide reach. Visitors can select individual campuses and explore specific buildings, learning how each operation supports the broader mission. This feature offers flexibility, providing access to detailed information about various locations even if time constraints limit on-site exploration. The result is a deeper, more comprehensive understanding of Corteva’s global impact, enriching the entire visitor experience.
VALUES COME ALIVE
In this high-traffic area, a high-tech wall serves as a bold centerpiece showcasing the core values of the Corteva Agriscience brand. Sleek monitors display dynamic visuals that bring these values to life, emphasizing the company’s commitment to innovation, sustainability, and deep connection to the earth’s resources.