Meet the Newest Guy
If it seems like we’ve been hiring a lot lately, it’s because we have! We’re not trying to make a habit of it, but hey,…
Content Marketing: A Look Behind the Curtain
Content marketing. As a phrase, it’s used so much it’s at risk of becoming another corporate buzzword. But unlike other popular pieces of business jargon,…
Stock vs. Original Photography
Pictures tell stories. Stories enliven your brand. There’s no doubt visuals will tie into nearly every piece of collateral your company creates, so the question…
Meet the New Guys
Get to know the new faces at MC! Brad (on the left) comes with 10 years of experience as a word surgeon and Brandon (right)…
The Direct Mail Dance
So you’ve decided you want to get down with some direct mail! You have your sales literature and a targeted list of contacts—what’s the next…
Ad Writing 101 — Whiskey Optional
Assuming you’ve completed your SWOT analysis, have chosen the product or service with a unique proposition, and have a clear target audience as detailed in…
Welcome to the Radio Jungle
Writing successful radio is one of the more challenging—and therefore more rewarding—advertising opportunities. The combination of copy and audio must link in an intricate dance…
SEO: Avoid over stuffing
While the math behind the Google algorithms may be impossible for us normal people to understand, pleasing this search engine giant doesn’t need to be…
Email Marketing: The fork in the road
There are two diverging paths you can take when it comes to email marketing: the eye-catching eblast with design elements and links, or the simple…
The 3 Rs of TV Commercials
Alright! You’ve decided a TV commercial is the perfect promotional opportunity for your new product or service. But before yelling, “action!” think about the three…
What Does Your Brand Wear?
WHAT’S THIS “BRAND” THING YOU’RE TALKING ABOUT? At its core, a company’s brand is the gut feeling a person has about the organization. It’s like…