Writing a New Chapter
Jeff Montgomery spent more than a decade working in the journalism industry. As the new creative copywriter at McCullough Creative, he is applying his craft in a brand new way.
2018 Student Mentorship Recap
Gaining real-world experience by helping the participants.
Public Service Student Mentorship Program
Everything you need to know to get involved.
Our Cardboard Submarine…Sandwich
And the intern mastermind who built it!
Do cardboard boats float?
When completely covered in duct tape, yes! They do! But do they get very far? Luckily in our case, that wasn’t the goal. …
Half empty? Half full? It’s more than a cup
If you managed to get by the last few weeks without hearing about the Starbucks cup controversy then good for you. But there are definitely…
The Case for Creativity
Confused by the visual above? It’s a real-life example of creative thinking making a major impact. These shade balls, used in drought-stricken Los Angeles, are…
Meet the New Guys
Get to know the new faces at MC! Brad (on the left) comes with 10 years of experience as a word surgeon and Brandon (right)…
Ad Writing 101 — Whiskey Optional
Assuming you’ve completed your SWOT analysis, have chosen the product or service with a unique proposition, and have a clear target audience as detailed in…