2024 AA Awards: A closer look at our winning work
McCullough Creative was honored to earn some big prizes. Take a deeper dive into projects that took home the hardware.
Jeff Montgomery
Content Strategist
Posted on
This year’s AA Awards corralled some of the best creativity in the region, all set against a backdrop of cowboy grit and frontier spirit. With a Cowboys & Creatives theme, the event tipped its hat to risk-takers—those willing to blaze new trails and push creative boundaries. It was the perfect setting to celebrate bold ideas and fearless execution.
We were proud to wrangle up five awards for four different projects at the February 28 event, proving once again that great work is worth saddling up for.
Now, don’t get us wrong—trophies are mighty fine. But what truly fuels our fire is the passion, ingenuity, and hard work behind every piece we create. More than just awards, these honors represent the trust our clients place in us and the impact our work has on their success.
So, take a closer look at the projects that rounded up the honors at the 2024 AA Awards.
GOLD ADDY and BEST OF SHOW
Direct Marketing & Specialty Advertising
McCullough Creative Holiday Promo
McCullough Creative’s Christmas promo took a bold, unexpected turn with temporary tattoos, blending holiday cheer with gothic edge. Complete with playful messaging and application directions, the interactive concept let recipients choose their vibe—whether festive or feisty. A surprising and memorable twist on holiday mailers, it sparked laughter and engagement, with some even sporting the tattoos and sharing their reactions online. With striking fonts, irreverent energy, and hands-on fun, this promo captured the spirit of McCullough Creative in a way no one saw coming.
JUDGES’ CHOICE
Websites
Website Refresh
Axis Seed
Axis Seed needed a website refresh that streamlined the user experience while reinforcing its brand. We delivered a refined, modern site with clearer messaging and intuitive navigation, making it easier for customers to connect with their local owner. A new interactive map enhances accessibility, while the revamped design aligns seamlessly with Axis Seed’s branding. Tailored for both customers and potential Independent Regional Companies, the site positions Axis Seed as a leader in the industry—offering clarity, connection, and a strong foundation for growth
SILVER ADDY
Signage Installation
Factory Site Interactive Display
John Deere Tractor & Engine Museum
At the John Deere Tractor & Engine Museum in Waterloo, Iowa, history comes to life through the evolution of its buildings. Instead of focusing on people, the exhibit tells the story of the structures—how they evolved and were adapted over time. By weaving personal, human-like narratives, it transforms bricks and mortar into characters with purpose. Pressing a button illuminates the building and initiates a video detailing its significance to the John Deere story. This interactive approach highlights the interconnected nature of these spaces and their lasting impact on future generations.
SILVER ADDY
Sales Promotion
Telescoping Doors Catalog
ALUR
To build appeal and drive sales, ALUR needed a catalog that captured the sleek, modern luxury of its Duo Motion telescoping doors product line. We delivered a refined, visually striking piece that highlights the product’s seamless operation, minimalist aesthetic, and high-end appeal. Designed to captivate architects, designers, and buyers, the catalog positions Duo Motion as the pinnacle of contemporary design. Through compelling messaging and stunning imagery, it reinforces ALUR’s innovation and sophistication—elevating both the product and the brand in a competitive market.