Deere & Company
John Deere Historic Site
FORGING A LEGACY
Long before his company became a global name in innovation, John Deere was a blacksmith solving real problems for real people. At the John Deere Historic Site in Dixon, Illinois—the location of the founder’s original blacksmith shop—an informative exhibit explores those early years and the breakthrough that reshaped American agriculture.
Spanning 1,450 square feet, the exhibit uses layered storytelling, original artifacts, and immersive design to trace Deere’s journey from tradesman to trailblazer.
SERVICES:
– Project Management
– Concept Development
– Interpretive Planning
– Copywriting
– Experiential Design
– Artifact Management
– Elevation Drawings
– Graphic Production
– Fabrication
– Installation
BUILDING A LEGACY, PHASE BY PHASE
While only the first phase of the exhibit is currently complete, two more that will continue telling the Deere story are in development. Future phases will expand on major company milestones, deepen the exploration of Deere’s influence on agriculture, and offer even more interactive experiences for visitors of all ages.
THE FIRST STEEL PLOW, REIMAGINED
One of the most iconic features in the exhibit is a full-scale replica of John Deere’s revolutionary and innovative steel plow. Positioned as a centerpiece, this handcrafted model helps visitors grasp the tool’s uncommon simplicity and enormous impact. The plow isn’t just a display—it’s a symbol of breakthrough thinking and problem-solving born from the soil.
UNEARTHING THE ORIGINAL SHOP
A key feature of the exhibit highlights the exact location where John Deere’s original blacksmith shop once stood. Visitors can view the area where the foundation was uncovered—connecting the exhibit to the real ground Deere worked on. It’s a quiet but powerful moment that roots the story in a specific place and reminds guests that innovation often starts with a simple idea.