John Deere
CONEXPO Hospitality Event
John Deere honors its top customers and dealers with an invitation-only reception at CONEXPO-CON/AGG®. We had the opportunity to make it an experience that would further solidify Deere as customers’ equipment manufacturer of choice.
![John Deere 2014 ConExpo Hospitality Event Wall Graphics](http://www.shootforthemoon.com/wp-content/uploads/2019/04/John-Deere-CONEXPO-Hospitality-Event-2.jpg)
We took advantage of the building’s architectural design to carry out the visual and messaging themes of Deere’s “Building. Together.” campaign.
![John Deere 2014 ConExpo Hospitality Event Wall Testimonial Graphics](http://www.shootforthemoon.com/wp-content/uploads/2019/04/John-Deere-CONEXPO-Hospitality-Event-1.jpg)
A cohesive experience was created by taking an out-of-the-box approach for branding the facility.
![John Deere Branded Reception Desk at the 2014 ConExpo Hospitality Event](http://www.shootforthemoon.com/wp-content/uploads/2019/04/ConExpo_Hospitality_3_2.jpg)
![John Deere Signage at the 2014 ConExpo Hospitality Event](http://www.shootforthemoon.com/wp-content/uploads/2019/04/ConExpo_Hospitality_3_3.jpg)
![John Deere Branded Escalators at the 2014 ConExpo Hospitality Event](http://www.shootforthemoon.com/wp-content/uploads/2019/04/ConExpo_Hospitality_3_1.jpg)
To ensure invitees knew they were part of something big, we created graphics as large as the venue would allow, making for awe-inspiring visuals that told Deere’s story and sold its brand promise.