Welcome to the Radio Jungle
Writing successful radio is one of the more challenging—and therefore more rewarding—advertising opportunities. The combination of copy and audio must link in an intricate dance…
SEO: Avoid over stuffing
While the math behind the Google algorithms may be impossible for us normal people to understand, pleasing this search engine giant doesn’t need to be…
Email Marketing: The fork in the road
There are two diverging paths you can take when it comes to email marketing: the eye-catching eblast with design elements and links, or the simple…
The 3 Rs of TV Commercials
Alright! You’ve decided a TV commercial is the perfect promotional opportunity for your new product or service. But before yelling, “action!” think about the three…
What Does Your Brand Wear?
WHAT’S THIS “BRAND” THING YOU’RE TALKING ABOUT? At its core, a company’s brand is the gut feeling a person has about the organization. It’s like…