Potosi Brewing Company
Transportation Museum
HOW BEER GOT MOVING
A great product needs great distribution—and that’s the story the Potosi Brewing Company Transportation Museum sets out to tell. Housed within the historic brewery, this exhibit explores how changing modes of transportation helped Potosi Beer travel farther, faster, and more efficiently, driving the company’s long-term growth.
From horse-drawn wagons to paddleboats, railcars, and modern trucks, transportation played a key role in expanding Potosi Beer's reach. Our challenge was to bring that journey to life in a fun, immersive way that celebrates both brewing and product movement.
SERVICES:
– Project Management
– Interpretive Planning
– Copywriting
– Illustration
– Experiential Design
– Elevation Drawings
– Interactive Development
– Graphic Production
– Fabrication
– Installation
BUILT FOR THE LONG HAUL
To showcase the many ways the local beer made its way into customers’ hands, we leaned into bold visuals and historic artifacts. Large wall graphics trace the evolution of distribution, while interpretive panels and curated objects offer insight into the ingenuity behind each era. Whether it's a recreated riverboat or a vintage delivery truck, each element adds realism and depth to the story.
A JOURNEY THROUGH TIME
Consistent theming and smart design help visitors move effortlessly through the exhibit, just like the beer once moved along rivers, roads, and railways. Realistic props and immersive audiovisual features add a layer of interactivity, making the experience educational and engaging for all ages.
BREWED WITH PURPOSE
With complete project management and services spanning concept, interpretive planning, design, fabrication, and installation, our team transformed the space into a destination that honors Potosi Brewing Company’s legacy. The Transportation Museum doesn’t just document history—it celebrates the drive and determination that kept this great beer flowing.