DuPont Pioneer
Johnston Innovation Center
A GLOBAL BRAND. A CUSTOM-BUILT EXPERIENCE.
How do you make the story of a global science and agricultural powerhouse resonate with audiences ranging from local high school students to international dignitaries? At DuPont Pioneer, that challenge became an opportunity—to create a visitor space that stood out as a world-class Innovation Center.
McCullough Creative wasn’t brought in to refresh an experience—we were tasked to build a whole new one from the ground up. With no blueprint in place, we partnered closely with the client to shape everything from the messaging to the layout to the technology.
We designed, fabricated, programmed, and installed nearly every element of the new space, integrating advanced technology with purposeful design to showcase DuPont Pioneer’s legacy of innovation, its global reach, and the real people behind the progress.
SERVICES:
– Creative Direction
– Interpretive Planning
– Experiential Design
– Copywriting
– UX Design
– 3D Renderings
– Illustration
– Animation
– Video Editing
– Interactive Development
– Elevation Drawings
– Graphic Production
– Fabrication
– Installation
IMMERSION ON A GLOBAL SCALE
At the heart of the Innovation Center sits a commanding 12-foot video wall that draws people into the space. More than just a digital feature, this expansive display serves a dual purpose: looping high-energy animated videos we developed from scratch, and functioning as a presentation screen with multiple connectivity options for visiting speakers and global presentations. It grabs attention and holds it.
EXPLORATION THROUGH TOUCH
To make the company’s scale and structure more accessible, we designed intuitive touch-screen experiences that present the DuPont Pioneer enterprise in an engaging way. With custom UI and thoughtful content flow, visitors can explore the organization’s diverse offerings, examine intercompany connections, and take deep dives into products and services—on their terms and at their pace.
STORIES THAT STICK
DuPont Pioneer’s work touches lives around the globe—and the Innovation Center makes that impact tangible. A row of video kiosks showcases authentic customer stories from multiple countries, paired with directional sound domes that allow several videos to play simultaneously without clashing. The result? A multithreaded storytelling experience that’s both immersive and personal.
TURNING CHALLENGES INTO DESIGN
The southern wall of the space is entirely glass—beautiful but tricky. Instead of fighting the natural light, we embraced it. Custom-printed panels transform sunlight into a vibrant, stained-glass effect that adds warmth, depth, and a sense of place. It’s a subtle but striking feature that reflects DuPont Pioneer’s spirit: using innovation to work with nature, not against it.