What Does Your Brand Wear?

WHAT’S THIS “BRAND” THING YOU’RE TALKING ABOUT? At its core, a company’s brand is the gut feeling a person has about the organization. It’s like…

WHAT’S THIS “BRAND” THING YOU’RE TALKING ABOUT?
At its core, a company’s brand is the gut feeling a person has about the organization. It’s like your personal reputation — you can’t control other people’s thoughts of you, the best you can do is influence them. So while it’s tough to account for everything your company and its employees do, say, or how they say it, one thing you can do as an owner or marketing professional is control the look and feel – the presentation – of your company.

HOW CAN I IMPROVE MY BRAND?
A strong brand is defined by creating continuously positive emotional experiences for every instance the community comes in contact with your company. Although well-devised business and marketing plans are necessary in defining the message of a brand, integrating design as a means to communicate that message, as well as projecting the personality, are key to reaching consumers and making the brand memorable.

Consistency is a crucial element in developing a strong persona. Through the consistent use of colors, design elements, typography, voice, and tone, you make it much easier for your prospects to understand who you are and what you do. When a company establishes their look and feel through strong branding, people naturally learn to trust that company and continue to do business with them. It’s like meeting a person you have no prior knowledge of at a conference. If one day they’re dressed in a suit, the next day a kimono, and the third day a leather jacket, your perception of that person is going to be very mixed and trusting them won’t come naturally. The same goes for your marketing materials. A consistent representation builds trust, and trust builds loyal partnerships.

STYLE ADVICE
So when it comes to your company, how do you want to be represented? We recommend the professionally-tailored suit with a dope pocket square.