Loras College faces a unique challenge: a wide variety of competition and a waning number of prospects. To help Loras learn more about potential students, give students a better feel for the school’s culture, and help create a sense of community, we created this “What Kind of DuHawk are You?” Buzzfeed-style quiz.
Imitating the style of popular Buzzfeed quizzes, the tone, questions, and answer options were fun and relatable, and also discretely provided Loras with more information about potential students.
At the end of the quiz, potential students were informed they would be provided more information and encouraged to share their results on social media.
By clicking the link, potential students were able to update their social media profiles and announce their school choice to friends and family, solidifying their commitment to Loras.