John Deere wanted its Technology Solutions space to command attention and provide a sense of awe. After drawing visitors in, this entrance simultaneously excites and reassures customers that Deere has the answers for all their challenges.
John Deere’s Integrated Solutions Group provides ag-management solutions through technology. As such, it wanted to change its Ag Intro Show exhibit from the usual machinery to an experience that hinged on technology.
Internally lit tabletops featured conversation topics and content for representatives to use while educating prospects.
After being drawn in by captivating imagery, individual touchscreen monitors allowed visitors to discover information relevant to their interests.