John Deere Orlando Trade Show

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John Deere’s location-based theme allowed us to cast a large net when it came to getting creative for its Expo booth.

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Unique props like model fish were created to provide photo opportunities for both John Deere dealers and customers, and high-reaching elements such as the lighthouse and billboard created a visual presence that could be seen from well across the showroom floor.

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All available space was put to work promoting John Deere products in new, never-before-seen formats.

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The shack even housed a fishing game that allowed dealers to further develop relationships with their customers and work toward reeling in the big one.