It Takes an Iowan Social Media

LIV_IowaBoard_0893Feeding the world is a goal that requires everyone’s involvement. To help create a sense of ownership, we integrated a social media aspect that encouraged people to share how they are making a difference.


Visitors were able to write directly on the sign and share how they were currently making a difference or what they planned to do in the future.

We also built a microsite that compiled all social media posts containing “#ItTakesanIowan.” This helped create a sense of community and the chance for visitors to see how others were doing their part to feed the world.