ConExpo Hospitality Event

John Deere honors its top customers and dealers with an invitation-only reception at CONEXPO. We had the opportunity to make it an experience that would further solidify Deere as customers’ equipment manufacturer of choice.

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We took advantage of the building’s architectural design to carry out the visual and messaging themes of Deere’s “Building. Together.” campaign.

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A cohesive experience was created by taking an out-of-the-box approach for branding the facility.

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To ensure invitees knew they were part of something big, we created graphics as large as the venue would allow, making for awe-inspiring visuals that told Deere’s story and sold its brand promise.

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