John Deere honors its top customers and dealers with an invitation-only reception at CONEXPO. We had the opportunity to make it an experience that would further solidify Deere as customers’ equipment manufacturer of choice.
We took advantage of the building’s architectural design to carry out the visual and messaging themes of Deere’s “Building. Together.” campaign.
A cohesive experience was created by taking an out-of-the-box approach for branding the facility.
To ensure invitees knew they were part of something big, we created graphics as large as the venue would allow, making for awe-inspiring visuals that told Deere’s story and sold its brand promise.