The Direct Mail Dance

So you’ve decided you want to get down with some direct mail! You have your sales literature and a targeted list of contacts—what’s the next…

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Welcome to the Radio Jungle

Writing successful radio is one of the more challenging—and therefore more rewarding—advertising opportunities. The combination of copy and audio must link in an intricate dance…

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The 3 Rs of TV Commercials

Alright! You’ve decided a TV commercial is the perfect promotional opportunity for your new product or service. But before yelling, “action!” think about the three…

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What Does Your Brand Wear?

WHAT’S THIS “BRAND” THING YOU’RE TALKING ABOUT? At its core, a company’s brand is the gut feeling a person has about the organization. It’s like…

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