McGraw-Hill Education
Equal Parts Capacity
and Quality
Integrating teams to build the brand
With a high number of marketing professionals and a limited creative staff, McGraw-Hill needed a partner known for quality and with a wide range of capabilities. Listening to its needs, we created a system that allows its teams to seamlessly produce a wide range of custom marketing materials that uphold the company’s brand standards, without the overhead or constraints of an internal staff.
Infographics
For a company based on making education easier and more efficient, enlightening infographics are an ideal fit when communicating high-level topics.
Animations
Simple animations help gamify the learning experience while encouraging students to keep up the effort.
Digital Banner Ads
Digital ads speak to what motivates many educators, while illuminating how they can create more of those moments.
Brochures
Various product brochures with appealing design and illustrative charts help communicate the value of choosing McGraw-Hill products.
Interactive Sales Tools
Interactive, animated click-through demos help professors understand the benefit McGraw-Hill’s products provide students and educators alike. This audio-free video allows sales reps to talk customers through product features and foster conversation about its efficacy.
Email Campaigns
Branded and inbox-friendly emails improve readership and help boost attendance at events.
Custom PowerPoint Presentations
Content is always the most important ingredient of any presentation, and dressing it up is a sure way to make it more memorable for your audience.
Direct Mail
In our increasingly digital-centric world, old-fashioned mailers have reestablished themselves as a unique touchpoint for customers.
Animated Video
When you have a specific story to tell and a full video shoot isn’t an option, animations are an engaging and purposeful way to communicate value.
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