Carnegie-Stout Public Library
Something for everyone
Enlightening the public about an age-old institution
Let’s face it—traditionally, libraries don’t get the most exciting rap. But the truth is most people don’t have the full picture. Our local library is bursting with fun, hands-on activities, services, and events that completely break the mold of what most people would expect. The challenge (and fun) was opening the community’s eyes to a whole new world. This campaign ran the gamut of promotional mediums while also covering all of our client’s offerings.
Print and Billboards
One can expect to learn about musical masterminds from their library, but did you know CSPL has its own aptly named beer, the Carnegie Stout? Playful ads like these helped catch the public’s eye and liven up the library’s image.
Given how often the CSPL van travels around Dubuque, we knew the campaign had to leave its mark with this mobile billboard, which we both designed and installed.
The campaign even made its way to CSPL’s book-drop boxes and added excitement to often overlooked fixtures.
Radio spots were also written and produced to get the campaign’s message on the airwaves.
This easy-to-assemble display helps lend CSPL a vibrant presence wherever needed.
What better way to round out the campaign elements than to dress up the actual library building? We not only designed and printed these banners in-house, we also designed and fabricated the custom-mounting system used to hold them in place.